Alberta Venture magazine annually produces the Fast 50 List -- Alberta's Growth Champions, listing some of the fastest growing companies in the province. The intent is to recognize growth-oriented businesses in Alberta. This list is produced in partnership with KPMG.

Quote from Article: As the operating entity behind 4-Way Equipment Rentals, a retail rental outlet in southeast Edmonton, CERF has more than justified Wadley’s faith in the enterprise he took over back in 1998. That year, the company barely cracked $1 million in sales. Results steadily improved during the ensuing decade, with revenues topping $10 million in 2006. CERF’s lean and trim business model enables the partnership to hold its own in a field dominated by such global giants as Hertz and United Equipment Rentals. It does so, Wadley says, by “servicing the heck out of our customers,” residential and commercial builders who rely on 4-Way to supply Bobcats, air compressors, light towers, portable heaters and tools. By adding a service/repair component and by branching into equipment sales, Wadley has been able to extend his customer base.

But like most small business leaders, he saved his most creative touches for his 42 member sales team, introducing a quarterly bonus schedule, an employee unit purchase plan (for which the company picks up half the tab) and unit option plans for all staffers. “It gets everyone to think like an owner”, says Wadley, echoing the now familiar WestJet Mantra. “As a result, our turnover rates are very low”.